This week I’m happy to showcase the work of Liora from Leaping Foxes. Her print work is so beautiful and any home would be happy to have her textiles grace it. Read about how she got started and where you can buy her exquisite decorative print work from in my latest Creative Corner interview.
1. Introduce yourself.
Hello, I’m Liora. After many years of commuting into London to work, I decided to take the leap and leave it all behind and set up on my own. I now work from home running Leaping Foxes, amongst other things!
2. Tell us a bit about your business.
I’ve always loved and collected hand printed textiles and I’m most inspired by nature, so I wanted to combine both. I hand print a range of linen cushions and home accessories inspired by the British countryside – with designs incorporating bees, puffins, foxes and hares, as well as our lovely seasonal hedgerow plants.
3. What made you start Leaping Foxes?
I think that more people are becoming interested in hand made crafted items with a story behind them, made with care and attention by individuals or small businesses. I went on several screen printing courses and really enjoyed the traditional printing process. Each print is different and has its own character, which makes it unique. I’d been thinking about setting up a creative business for a while as I wanted to do something that felt more real – making something with my hands from scratch is very satisfying.
4. Did you have any formal training or are you self-taught?
I’ve been on a few courses here and there and will probably dip in more to learn different printing techniques, but I’m largely self- taught. There are so many ways to learn and get inspiration these days – not everyone has to take the same route!
5. Explain your creative process.
I usually take a camera out with me. I really like macro photography to capture the detail in plants and animals. Often bringing things back with me from walks – leaves and shells are always falling out of my pockets! Once I have sketched an image, I play around with it to create a motif and then hand draw it in ink. The design is burnt onto a silk screen and then I hand print and sew! There’s quite a lot to it, but it’s an enjoyable process.
6. Describe your typical day.
There isn’t a typical day at the moment because I’m just starting out (I launched in May)! I try to ensure I balance out the creative side with the business side – marketing, finding suppliers etc.
7. What’s your biggest seller?
I have sold mostly offline, but I’m just starting out on Folksy and Etsy, before developing my own website next year. In the summer I had bright yellow puffin cushions which were very popular for the garden, but at the moments it’s the bees and foxes that are getting most interest.
For the rest of November you can get 10% off and free postage on my Folksy site with code Nov17.
8. What have been the high and low points of running Leaping Foxes?
The high points are seeing a new design printed for the first time and of course people liking and buying what I make. It’s really nice to know something you have made is enjoyed by someone in their home – that feels really special. The low points are that it can be quite lonely working for yourself!
9. What would be your top tips for running your own creative business?
Just start somewhere, no matter how small. There will be a steep learning curve, so remain flexible and open to ideas. Don’t be put off by others who seem so much further ahead than you, just keep taking small steps to move yourself forward. I find keeping a list of your milestones helps, as it gives you something to look back on and you realise that you are progressing.
10. What are your aspirations for Leaping Foxes?
I want to create a homeware textile range with my designs, but I’m also exploring screen printing onto ceramics, like jugs, egg cups, and mugs. In the spring I hope to have expanded the range and launched my own web site.
11. Where can we find you?
Would you like to be the next Artist or crafter showcase on Creative corner? Or know someone who should be showing off their wares?