In collaboration with Silky Ocean Studios.
In case you missed it Hubby and I are currently in the process of setting up our own Vintage Caravan Photo booth business. So I’ve been researching other small business websites to see what works and what mistakes we should avoid at all costs. I’ve narrowed it down to five great small business website top tips to share with you today.
If you want to run a successful small business it’s hard to avoid the fact that you will need an online presence. Even if most of your work is done face to face. People still want to have a space to find your relevant information and to gain a little more insight about you. Whatever your business, having a website can instantly make you look more professional and build trust in your customer. That said, it can go horribly wrong. So take my top tips as a good starting point for your new business website.
Keep it simple
It is so tempting to have lots of flashy widgets and pop ups getting your customers to sign up for things. But personally from a shoppers point of view I find the simple designs work most effectively. Great images, easy to read text and a simple classic layout is the best way to go. Which leads nicely onto my next point.
Make it easy to navigate
Consider what are the most important things customer s want to find out from your site. Do you need separate pages for contact details, a gallery, prices, FAQ’s, etc. Try to keep it to a maximum of five pages and make sure they are named logically which a clear home page showing them where to go to find the information they are looking for.
Use original content
Even if your in an area where you have lots of competitors offering the same service. Never be tempted to copy from other sites whether directly or indirectly. Make sure your content is original and unique to your service. Consider what makes your business so special and stamp out your corner of the market with great content.
Make it easy to connect with your customers
As a business you should have a presence on all the social media platforms as well as your website. Many customers have a preferred way of keeping up to date with their favourite brands and businesses. Make sure your include buttons on your website so that they can follow you.
Don’f forget to have a contact us page on the website and offer an email address as well. Then you can guarantee you won’t miss out on their custom.
Finally make sure you stick to your branding. You should decide on suitable colours, fonts and logo. Then use them on your website, social media and and printed branding you produce. Then customers will instantly recognise your business from your branding. If you want more tips on branding, check out my post on How to make your blog a brand
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